See where your company ranks.
We ran 25 buyer questions per brand through ChatGPT and Claude, and Grok where available, 10 times each. 23 brands appear in at least 75% of answers; 22 appear in fewer than 25%. Tech brands average 77%. CPG, food and beverage brands average 25%. Stripe, Adobe and USPS sit at 100%. Church & Dwight (3%) and Hormel Foods (2%) sit near the bottom, and Unilever ranks 48th at 25%.
Number of brands by share of AI answers that mention them
Mean score across attendee brands in each industry (brand count in grey)
● Brand’s AI visibility ● How often its top rival appears in the same answers
Average score per model. Grok ran for 21 brands; on those same brands ChatGPT averages 43% and Claude 44%.
Ranked by AI visibility score: the share of ChatGPT, Claude and Grok answers that name the brand. Ties are broken by citation share, the brand’s share of every brand mention in those answers. Brands still tied on both share a rank (T). Grades: Green 67+, Yellow 34–66, Red 0–33. How we score it.
| Rank | Company | AI visibility | Grade | By model | Citation share | Most-named rival (rival %) | Report |
|---|---|---|---|---|---|---|---|
| 1 | CochlearPharma / HealthcareSpeakerCytable’s rival list misses MED-EL and Advanced Bionics, named in 88% and 74% of its answers. | 100% |
Category Leader | 75% | — | View report | |
| 2 | StripeFinancial Services / Fintech | 100% |
Category Leader | 41% | Adyen 86% | View report | |
| 3 | DexcomPharma / Healthcare | 100% |
Category Leader | 40% | Abbott 31% | View report | |
| 4 | USPSGovernment / LogisticsSpeaker | 100% |
Category Leader | 22% | UPS 87% | View report | |
| 5 | AdobeTechnologySpeaker | 100% |
Category Leader | 20% | Teams 42% | View report | |
| 6 | Vertex Inc.Technology | 100% |
Category Leader | 18% | SAP 90% | View report | |
| 7 | AT&TTelecomSpeaker | 99% |
Category Leader | 27% | Verizon 99% | View report | |
| 8 | Royal Caribbean GroupTravel & HospitalitySpeaker | 99% |
Category Leader | 20% | Disney Cruise Line 54% | View report | |
| 9 | PayPalFinancial Services / Fintech | 96% |
Category Leader | 17% | Stripe 67% | View report | |
| T10 | CiscoTechnology | 94% |
Category Leader | 22% | Juniper 28% | View report | |
| T10 | SnowflakeTechnology | 94% |
Category Leader | 22% | Azure 61% | View report | |
| 12 | Sony Interactive EntertainmentMedia & EntertainmentSpeakerScored as “PlayStation.” | 94% |
Category Leader | 18% | Xbox 66% | View report | |
| 13 | United AirlinesTravel & Hospitality | 89% |
Category Leader | 14% | Delta 93% | View report | |
| 14 | Capital OneFinancial Services | 88% |
Category Leader | 27% | Chase 50% | View report | |
| 15 | IntelTechnologySpeaker | 86% |
Category Leader | 14% | NVIDIA 70% | View report | |
| 16 | Charles SchwabFinancial Services | 85% |
Category Leader | 31% | Fidelity 93% | View report | |
| 17 | BoseConsumer Electronics | 85% |
Category Leader | 20% | Sony 64% | View report | |
| T18 | IndeedTechnology | 85% |
Category Leader | 16% | LinkedIn 84% | View report | |
| T18 | Sprouts Farmers MarketRetail | 85% |
Category Leader | 16% | Whole Foods Market 94% | View report | |
| 20 | bioMérieuxPharma / Healthcare | 83% |
Category Leader | 34% | Bruker 34% | View report | |
| 21 | New BalanceRetail | 83% |
Category Leader | 22% | Nike 59% | View report | |
| 22 | ADTConsumer Services | 80% |
Category Leader | 20% | SimpliSafe 77% | View report | |
| 23 | Palo Alto NetworksTechnology | 80% |
Category Leader | 14% | Zscaler 54% | View report | |
| 24 | PG&EUtilities | 71% |
Category Leader | 56% | Duke Energy 15% | View report | |
| 25 | Glanbia Performance NutritionCPGScored as “Optimum Nutrition.” | 59% |
Needs Work | 53% | Dymatize 14% | View report | |
| 26 | CHG HealthcarePharma / Healthcare | 58% |
Needs Work | 19% | AMN Healthcare 89% | View report | |
| 27 | American AirlinesTravel & HospitalitySpeaker | 57% |
Needs Work | 10% | United 49% | View report | |
| 28 | TakedaPharma / Healthcare | 53% |
Needs Work | 28% | AbbVie 23% | View report | |
| 29 | HenkelCPG | 51% |
Needs Work | 43% | Method 13% | View report | |
| 30 | MassMutualFinancial Services | 51% |
Needs Work | 16% | New York Life 41% | View report | |
| 31 | FerreroCPG | 49% |
Needs Work | 9% | Lindt 51% | View report | |
| 32 | D. E. Shaw GroupFinancial ServicesClaude writes “D.E. Shaw.” Counting that spelling, visibility is 82%. | 48% |
Needs Work | 10% | Citadel 87% | View report | |
| 33 | Capital GroupFinancial ServicesSpeaker | 47% |
Needs Work | 23% | Vanguard 78% | View report | |
| 34 | Sun PharmaPharma / Healthcare | 47% |
Needs Work | 13% | Pfizer 59% | View report | |
| 35 | Align TechnologyPharma / HealthcareSpeaker | 44% |
Needs Work | 10% | 3Shape 57% | View report | |
| 36 | Western DigitalTechnologySpeaker | 43% |
Needs Work | 14% | Seagate 89% | View report | |
| 37 | The Coca-Cola CompanyCPG / BeverageSpeaker | 42% |
Needs Work | 12% | Pepsi 38% | View report | |
| 38 | McCormickCPG | 41% |
Needs Work | 34% | Simply Organic 18% | View report | |
| 39 | AmgenPharma / HealthcareSpeaker | 39% |
Needs Work | 35% | Pfizer 20% | View report | |
| 40 | ExxonMobilEnergySpeaker | 39% |
Needs Work | 22% | Equinor 43% | View report | |
| T41 | Choice HotelsTravel & Hospitality | 39% |
Needs Work | 6% | Hilton 96% | View report | |
| T41 | NBCUniversalMedia & Entertainment | 39% |
Needs Work | 6% | Disney 66% | View report | |
| 43 | CrusoeTechnology | 38% |
Needs Work | 4% | AWS 89% | View report | |
| 44 | SyngentaAgricultureSpeaker | 36% |
Needs Work | 17% | Bayer 33% | View report | |
| 45 | Tyson FoodsFood / CPG | 28% |
Urgent Fixes Needed | 8% | Applegate 41% | View report | |
| 46 | CrineticsPharma / HealthcareSpeaker | 26% |
Urgent Fixes Needed | 7% | Octreotide 55% | View report | |
| 47 | AlteryxTechnology | 26% |
Urgent Fixes Needed | 3% | Power BI 78% | View report | |
| 48 | UnileverCPG | 25% |
Urgent Fixes Needed | 6% | Method 30% | View report | |
| 49 | KellanovaCPGSpeaker | 23% |
Urgent Fixes Needed | 4% | Ritz 36% | View report | |
| 50 | Expedia GroupTravel & Hospitality | 20% |
Urgent Fixes Needed | 4% | Booking.com 88% | View report | |
| 51 | Virginia LotteryGovernment | 19% |
Urgent Fixes Needed | 10% | Michigan Lottery 30% | View report | |
| 52 | HasbroConsumer / Toys | 14% |
Urgent Fixes Needed | 6% | Ticket to Ride 27% | View report | |
| 53 | Constellation BrandsCPG / Beverage | 14% |
Urgent Fixes Needed | 4% | Stella Artois 26% | View report | |
| 54 | Boston Beer CompanyCPG / Beverage | 13% |
Urgent Fixes Needed | 5% | Sierra Nevada 21% | View report | |
| 55 | BlockFinancial Services / FintechSpeaker | 11% |
Urgent Fixes Needed | 6% | PayPal 54% | View report | |
| 56 | Securian FinancialFinancial Services / Insurance | 10% |
Urgent Fixes Needed | 5% | Northwestern Mutual 26% | View report | |
| 57 | IHG Hotels & ResortsTravel & HospitalitySpeaker | 9% |
Urgent Fixes Needed | 2% | Marriott 85% | View report | |
| 58 | Warner Bros. DiscoveryMedia & EntertainmentSpeakerwbd.com now redirects to Skydance, so the report scored “Skydance.” “Warner Bros. Discovery” appears in 44% of the same answers. | 9% |
Urgent Fixes Needed | 1% | Disney 88% | View report | |
| 59 | Jazz PharmaceuticalsPharma / Healthcare | 8% |
Urgent Fixes Needed | 5% | Trastuzumab 23% | View report | |
| 60 | Scout MotorsAutomotive | 5% |
Urgent Fixes Needed | 1% | Rivian 94% | View report | |
| 61 | Church & DwightCPGSpeaker | 3% |
Urgent Fixes Needed | 2% | Method 13% | View report | |
| T62 | American Family InsuranceFinancial Services / Insurance | 3% |
Urgent Fixes Needed | 1% | State Farm 91% | View report | |
| T62 | Edgewell Personal CareCPGSpeaker | 3% |
Urgent Fixes Needed | 1% | Gillette 47% | View report | |
| T62 | Perdue FarmsFood / CPGSpeaker | 3% |
Urgent Fixes Needed | 1% | Crowd Cow 64% | View report | |
| T62 | SPS PoolCareConsumer ServicesSpeaker | 3% |
Urgent Fixes Needed | 1% | Hayward 49% | View report | |
| 66 | JPMorganChaseFinancial ServicesSpeakerScored on the one-word “JPMorganChase.” Answers write “JPMorgan Chase” in 33%. | 2% |
Urgent Fixes Needed | 3% | Goldman Sachs 37% | View report | |
| 67 | Hormel FoodsFood / CPG | 2% |
Urgent Fixes Needed | 2% | Costco 17% | View report | |
| 68 | BMO Financial GroupFinancial ServicesSpeaker | 1% |
Urgent Fixes Needed | 1% | SoFi 43% | View report | |
| T69 | Arcutis BiotherapeuticsPharma / Healthcare | 0% |
Urgent Fixes Needed | 0% | Neutrogena T/Gel 8% | View report | |
| T69 | Chiesi USAPharma / Healthcare | 0% |
Urgent Fixes Needed | 0% | Sanofi 12% | View report |
Big portfolios score low, but not because AI ignores them. In six portfolio companies’ reports, the parent company appears in 12% of answers on average. Their own brands appear in 60% of the same answers. AI recommends Arm & Hammer and Schick but rarely connects them to their parents: Church & Dwight appears in 1 of the 131 answers that mention Arm & Hammer.
● Share of answers naming the company ● Share naming at least one of its brands
Company figure is its Cytable visibility score. Brand mentions counted by Terra in the same answers, using each company’s current core brands; recently sold brands and ambiguous names are excluded.
Block scores 11%. In the same answers, Square appears in 53%, Afterpay in 15% and Cash App in 14%. Its report’s first fix is a page that maps every Block business to the parent.
JPMorganChase is scored on its one-word name, which appears in 2% of answers. “JPMorgan Chase” appears in 33%, “J.P. Morgan” in 32% and “Chase” in 50%. Its report’s first fix is a hub that ties the three names together.
One canonical page per company that lists every brand, product and subsidiary, with Organization and Brand schema and sameAs links. Half of the reports in this study (35 of 70) ask for it.
Every Cytable report closes with a “How to Improve Your AI Visibility” plan. We read all 372 recommendations across the 70 reports and grouped them into ten recurring moves, ordered by how many brands were told to make them.
Use Organization, Brand, Product and FAQPage everywhere, plus your industry’s own types: Drug and MedicalDevice in healthcare, FinancialProduct in banking, Hotel and Offer in travel. Ship it in the page HTML, not injected by script.
Models weight independent sources above a brand’s own claims. Pursue trade press, analyst coverage, peer-reviewed work, associations and podcasts. It’s the slowest move on the list: the reports rate almost every recommendation of this kind high effort.
AI answers to “best X for Y” are comparisons. Give each head-to-head its own page: you versus the two or three brands AI names in your place, with a neutral table of price, features and fit, and a clear “best for” line.
Show visible “updated” dates and matching dateModified schema, and refresh pricing, product and policy pages on a schedule. Models favor sources that say when they were last checked.
Turn the questions your call center and search console already see into explainers that answer in the first two sentences. One question per page beats one page that touches twenty.
The move that sets this room apart. Show AI which brands, products and subsidiaries belong to you, and spell out mergers, rebrands and look-alike names. See “AI knows your brands” above.
Put specs, pricing, fees, eligibility and availability in crawlable HTML tables. Facts locked in PDFs, configurators or logged-in portals can’t be quoted.
Case studies with numbers, clinical evidence, benchmarks and reference architectures give models something specific to cite. Generic capability pages don’t.
Reliability, safety and sustainability claims get cited when they come with methodology and independent assurance. Dashboards with downloadable data travel further than annual PDFs.
Availability, pricing, regulation and terms change by country and state. Give each market its own crawlable page so AI doesn’t answer one country’s question with another’s facts.
This room buys the agencies that build these pages. If AEO isn’t in the brief, it isn’t in the scope. These are the questions we would add to any search, content or web RFP, drawn from the findings above.
Ask for a baseline across ChatGPT, Claude and at least one other model on 25 or more real buyer prompts, rerun on a schedule. Require prompt-level results, not one blended score.
67% of reports in this study call for them. Ask who researches the rivals, who signs off on claims, and how often the tables are refreshed.
If you own more than one brand, ask how the agency will connect parent, brands and subsidiaries for AI, and how it will manage renames and acquisitions.
Schema should be in the page HTML your CMS serves. Markup injected by JavaScript can be invisible to AI crawlers, as one of this report’s top brands shows.
Ask for a robots.txt and llms.txt review in week one. Only 12 of the 54 sites we could check publish an llms.txt, and one brand in this study blocks OpenAI’s GPTBot outright.
71% of reports ask for independent coverage, the slowest move on the list. Decide whether PR, the AEO agency or both own it, and how citations get tracked.
Top-ten finishers from three different industries: a hearing-implant maker, a payments platform and a cruise line. Each pairs a top score with a content strategy other attendees can copy.
The only brand in the study named in every answer to all 25 of its prompts on ChatGPT and Claude. AI still names rivals alongside it: MED-EL appears in 88% of the same answers and Advanced Bionics in 74%.
Cochlear’s robots.txt names 19 AI and search crawlers, from GPTBot and ClaudeBot to PerplexityBot and Google-Extended, and blocks only cart, checkout and account pages. It also publishes an llms.txt that summarizes the site for AI models, with a medical disclaimer up front.
Nearly 40 diagnosis-and-treatment pages walk a candidate from first symptoms to surgery, each built around one question, such as “When hearing aids aren’t enough.” That page answers a prompt Cochlear wins every time: the best options for people with limited hearing-aid benefit.
Pages on implant cost, insurance coverage, payment and warranty open with a “What you’ll find on this page” summary. Behind them sit 490 support pages and nearly 150 pages for audiologists and surgeons, the professionals AI cites when asked what they recommend.
Open the door, then answer every question on the path to purchase. Allow AI crawlers explicitly, publish an llms.txt, and give each step of the buyer’s decision, from symptoms to cost to insurance, its own page.
AI already compares Cochlear with MED-EL and Advanced Bionics, but no Cochlear page does. Its report asks for comparison guides against competing implants and hearing aids. Its schema markup is also added by JavaScript, so crawlers that don’t run scripts never see it.
Named in every answer for 24 of its 25 prompts on ChatGPT and Claude. Stripe treats content like product: thousands of explainers, localized by market, with an index built for AI.
About 3,550 articles live under /resources/more, from “Payment gateways 101” to “What is a term sheet?” Each carries Article schema, a table of contents and a visible “Last updated” date.
943 explainers are written for a specific country, such as “Payment gateways in New Zealand,” last updated Oct 6, 2026. They feed a prompt Stripe wins every time: which payment platform is best for global ecommerce.
Stripe’s llms.txt lists every product with a one-line description and a link, and its docs site adds a second llms.txt with instructions for AI coding agents. One model’s answer put it plainly: “For most developers, Stripe is generally considered to have the best payment API documentation.”
List the questions your buyers ask, answer each on its own dated page, then localize the ones that change by market. Publish an llms.txt so models can find all of it.
Stripe shares its answers with rivals: Adyen appears in 86% of them, PayPal in 72% and Braintree in 68%. On the omnichannel retail prompt, Adyen and Square appear in every answer. Stripe publishes no comparison pages; a neutral Stripe-versus-Adyen page for in-person retail would give it the deciding answer.
Named in 99% of answers, and in every answer to its family, activity and entertainment prompts. Royal Caribbean’s site is organized around traveler intent, which is how people phrase cruise questions to AI.
The /inspire hub holds 1,223 pages, 250 of them “best of” lists such as “Best places to visit in Alaska with family.” They mirror the list-style answers AI gives, and Royal Caribbean wins every family prompt in its report, Alaska family vacations included.
289 pages group shore excursions by port and intent, such as family-friendly, adventure or cultural, on top of 3,857 individual excursion pages. That depth carries the prompt about the most destination and excursion choices, where it scores 100%.
1,822 itinerary pages on the U.S. site, plus itinerary sitemaps for 16 country and language sites. Each page names the ship, ports and nights, and shows a star rating with its review count, here 4.6 from 117,543 reviews.
Organize content around who is traveling and why, not around your product catalog. Then build one page per intent per destination.
Alaska glacier cruising. On ChatGPT, Royal Caribbean appears in 3 of 10 glacier-viewing answers, while Princess, Holland America and Lindblad appear in all 10, despite about 90 Alaska pages on its site. Its itinerary and /inspire pages also carry no JSON-LD schema.
Source list: the ProcureCon Marketing 2026 attendee list. Only companies with a completed Cytable report are included.
Cytable generated 25 category prompts per brand from each brand’s website and competitors, such as “Best continuous glucose monitors for people with type 1 diabetes” or “Which cruise lines have the most onboard activities?”
Each prompt ran 10 times on ChatGPT and Claude. Grok results are included for the 21 brands where Grok returned answers, with fewer runs on some prompts. Each brand has 496 to 732 answers. Visibility is the share of those answers that mention the brand. Citation share is the brand’s share of all brand mentions across them.
Cytable counts a mention when an answer uses the brand’s scored name. Where that name differs from common usage, the leaderboard says so: JPMorganChase, D. E. Shaw, PlayStation (Sony Interactive Entertainment), Optimum Nutrition (Glanbia) and Skydance (Warner Bros. Discovery). Data captured Nov 3–4, 2026.
Of the 90 companies on the ProcureCon Marketing 2026 attendee list, 70 have a Cytable report; the other 20 block automated analysis or could not be reached. Grades: Green 67+, Yellow 34–66, Red 0–33. Rival % is how often AI names that rival across the brand’s answers, often alongside the brand itself; rival lists come from Cytable. Top 10 percentages are the share of all 70 reports whose improvement plan includes that move; Terra read and coded the 372 recommendations by theme, with a second independent read. Crawler checks (robots.txt and llms.txt) ran Nov 4, 2026; 16 sites blocked the automated check. Download the leaderboard (CSV).
Terra runs the full AEO program: comparison pages, schema, brand-architecture hubs and the third-party proof that gets brands named by AI. Start with your free Cytable report.